Michelle Cable founded Panache in 1998 in Eureka, CA. Panache has existed as many different entities in the music industry since then. We originated as a music zine, born out of the pure love of discovering bands that both inspired and shook your soul. Eventually Panache evolved into a North American booking agency when we started organizing tours for bands nationwide. After existing as an agency for over a decade, Panache expanded into music management to help our uniquely talented artists find the guidance they needed to develop their art into sustainable, healthy, long-lasting careers.
In 2012, Ty Segall was the first artist to join the management roster, followed by Mac DeMarco in 2013. These artists and their teams are now like family as we work closely to promote, share and grow their art. Panache is a collective of independent minded music lovers who pride ourselves in thinking outside the box. We bridge the gap between DIY culture and commercial success while always keeping the artist’s best interest and integrity to heart. Our worldwide management roster now includes Mac DeMarco, Ty Segall, Rodrigo Amarante, and King Gizzard and the Lizard Wizard.